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Blue Dragon
interactive wall BIG SHADOW
Interactive OOH (out of home) advertising that takes you on an adventure Blue Dragon is a game software title; in this game, the protagonist's shadow becomes a dragon when he fights. To promote this, we focused on the primordial human experience of shadow-play. We projected magnified shadows of ordinary people in town and created a system whereby they could play with their own shadows. A person's shadow is projected as a giant shadow image, which can suddenly change into the shape of a dragon. This creates a new and engaging interactive experience.
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